Yes folks it’s the commercialization of Jesus. This first became visible to me with the WWJD bracelets that popped up in gas stations and flea markets everywhere. I doubt that a single penny went to the ministry. Outside of the obvious irony is the idea that mortals could even do what Jesus would do. I am sure that we would love to feed the hungry with a basket of fish and loaves.
So I say why stop there? So many products could dominate the marketplace with the King of Jews as their pitch man. Why drink bottled water when you can drink holy bottled water? Whose face do you want to see on your angel food cake? The point is, this is capitalism and no one is cashing in. Come on man!
I drove by this beauty on the long way home after work this week. These type of signs and more importantly, the message within them are ubiquitous in the lawns of churches everywhere. I often chuckle while reading the clever sayings. The classic “No Jesus no peace, know Jesus know peace.” Clever indeed! Sometimes they say odd things like “What it is, is what it is, and that’s what it is.” Maybe these churches subscribe to some service that gives you these clever things to put out front. It must a lot of pressure to keep them fresh.
The sign above however, plays on fear. Reminding the reader, it’s heaven or hell for eternity. Do you really have to throw that out there to draw them inside? Lets play nicer on the signs, ok?